Despised icon scary characters shirt
We asked fast fashion retailers how they could pay workers decent wages while charging such low prices. Paul Lister of Primark said that its business model enabled it to sell T-shirts for £2 and still make a profit: That is a question that is often put to us. I think it is because our business model is slightly different from perhaps others. We do no advertising. You will have seen no billboards, no television advertising. Primark has never done any significant advertising at all. That can save us, in any year, £100 million to £150 million compared to some of our larger rivals. That goes straight into price, so that keeps our pricing low.
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